Biography

I am a marketer at the intersection of brand strategy, creative direction, and execution. I specialize in bringing clarity and coherence to brands and campaigns. My philosophy rests on three pillars: strategy comes before aesthetics, marketing is a system rather than a single tactic, and performance informs direction, not identity. I come from a hybrid foundation blending brand, storytelling, execution, and tech awareness, shaped by client-facing exposure, campaign work, and early AI experience.

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Marketing works best when brand, creative, data, and technology connect through clear strategy and strong leadership. At the core, I’m motivated by building work that feels intentional, aligned, and meaningful.