Philanthropic Campaign

I led a 7-week, end-to-end fundraising campaign benefiting the Leukemia & Lymphoma Society, managing strategy, execution, and a cross-functional team to raise $70,000.

LLS Student Visionary Program | Campaign Lead

4.5 Months Planning | 7-Week Campaign

Context

Problem

The campaign needed to rapidly raise funds and awareness within a fixed 7-week window, while cutting through donor fatigue and competing causes with limited prior visibility across younger and digital-first audiences.

Insight

Donors are more likely to give when they feel personally connected to a clear mission, real people, and tangible impact—especially when storytelling, peer networks, and social proof reinforce urgency and credibility.

Strategy

Build an integrated fundraising campaign centered on human impact storytelling, segmented donor outreach, and partnership-driven amplification. Combine digital communications, in-person meetings, and an experiential gala to accelerate engagement, trust, and contributions.

Execution

I led the execution of an omnichannel (letter, email, SMS) fundraising campaign centered on personalized outreach and relationship-driven communication. I developed a strategic multi-generational team of 8 members across the United States, coaching each on how to activate their personal and professional networks.

In parallel, I oversaw stakeholder relationships by building and managing a segmented donor lists of 1500 names, leading corporate sponsorship meetings, and serving as the primary point of contact for high-value donors and partners. I structured our outreach cadence to maintain momentum throughout the campaign, with a focus on clear, urgent, and impact-led storytelling that moved qualified leads toward high-commitment giving.

Letter

Letter Mailed to Donors

Results

I secured three corporate sponsorships with enterprise partners:

Mastro's Steakhouse

Golden Nugget Casino & Hotel

Natural Aesthetics Center

Alongside sponsorship development, I managed and coached a multi-generational team, where one team member was recognized as Team Member of the Year, a title earned by 1 of 200 team members across the program, reflecting the impact of my structured leadership, coaching, and performance management.

Sponsorship Pitch

I also managed key donor and stakeholder relationships, including leading donor conversations with C-suite executives at Fortune 500 companies and securing a $5,000 matching contribution sent on the final day of the campaign, resulting from an email crafted to create urgency and accelerate giving. Through a mix of corporate sponsorships, individual giving, matching gifts, and event-driven fundraising, the campaign raised $70,000 in total.

Skills Used

Campaign Strategy

Audience Segmentation

Partnership Development

CRM & Stakeholder Management

Integrated Communications Planning

Performance Tracking & Optimization