Analytics Reporting

I analyzed cross-platform user behavior and performance metrics to generate data-driven insights that guided marketing optimization and improved digital engagement.

Marketing Intern

4 Months

Context

Problem

Amalfi Jets was rebuilding its website, and conversions to key landing pages were low, with limited visibility into how users were navigating the digital experience.

Insight

Analytics showed clear drop-off points and revealed that targeted blog content and refined landing pages could better guide users toward high-value actions.

Strategy

Use multi-platform analytics to monitor user behavior across the old and new site, then apply insights to optimize landing pages and create SEO-driven blogs that strengthened traffic and improved conversions.

Execution

To improve conversions during and after the website rebuild, I analyzed user behavior across Google Analytics, HubSpot, Hotjar, and Webflow to identify where users were dropping off and which pages drew the most engagement.

Using these insights, I supported the creation of SEO and AIEO-driven blog content to increase traffic. By analyzing popular events and current interests of our target clientele, we created timely content that attracted more qualified leads. I also helped refine landing page layouts based on heatmap and scroll-depth data. This iterative process allowed us to strengthen the user pathway and guide more visitors toward high-value pages and convert leads to customers.

Results

Our blog content successfully funneled over 100,000 users from blog posts to the main site, driving a significant increase in qualified traffic and deeper engagement.

100,000

Skills Used

Performance Analytics

Data-driven Decision Making

Funnel & Acquisition Analysis

Reporting

KPI Tracking

SEO & AEO