Social Impact Campaign & Program Management

I led a 6-week social impact campaign and student program for the Amalfi Foundation, managing strategy, partnerships, and execution while overseeing a cohort of student leaders to drive fundraising, engagement, and community impact.

Campaign Lead

4.5 Months Planning | 6 Week Campaign

Context

Problem

The Amalfi Foundation needed to launch and scale a student-led philanthropic pre-MBA program while coaching its first cohort, requiring clear structure and alignment across fundraising, partnerships, and leadership development within a short campaign window.

Insight

Student-led programs succeed when participants have clear ownership and mentorship, while philanthropic campaigns gain traction when paired with leadership development and real responsibility.

Opportunity

Create a structured student-led social impact program with defined roles and coaching, while running a focused fundraising and partnership strategy grounded in real-world leadership experience.

Execution

Program Design

Student Coaching

Fundraising & Partnerships

Gala & Campaign Delivery

I led the execution of the Amalfi Foundation’s social impact campaign by building and managing a structured student-led program of 20 student leads and 200 team members. I coached 7 students of the first cohort through clear goals, accountability, and hands-on leadership while overseeing donor outreach, sponsorship conversations, and 250-person event coordination. This approach ensured alignment across students, Amalfi Foundation teams, partners, and stakeholders while delivering a cohesive campaign experience from planning through execution.

Results

The campaign successfully launched the Amalfi Foundation’s first student-led social impact and pre-MBA program, creating a repeatable framework that combined leadership development with real-world fundraising experience. Students were coached through fundraising, donor conversations, and event execution, resulting in strong individual performance and clear ownership across the cohort.

The program generated $220k in contributions through a mix of corporate sponsorships, individual donors, matching gifts, and a capstone event experience. Beyond funds raised, the campaign delivered long-term value by establishing a scalable student program, strengthening corporate and donor relationships, and positioning the Amalfi Foundation as a platform for emerging leaders in social impact. Two college scholarships were able to be awarded to the top 2 team leaders.

Skills Used

Campaign Strategy

Account Management

Strategy

Program Management

Stakeholder & Donor Relations

Cross-functional Collaboration

Event Marketing