Client: Charlotte Hornets
For my final intern project, I was tasked with doing a deep dive on historic evergreen ticketing campaign data from the Charlotte Hornets and determine a major opportunity of growth. I created a revised media strategy for the 2026-2027 season based on this insight which I pitched internally.
Finding the Opportunity
I dug into performance across platforms, placements, audiences, and timing to understand what was actually driving results. The biggest opportunities came from spotting where spend and performance weren’t always aligned.
Creating the Strategy
From those findings, I built recommendations around budget allocation, audience targeting, platform mix, and creative direction. The goal was to make the media plan more intentional, efficient, and closely tied to ticket purchase behavior.
