Rough Drafts vs Final Drafts Project 1 I have revised and expanded on all three of my projects that we were assigned over the course of the summer section. Project 1 was the analytic narrative, and there were seven primary revisions I made. Before doing anything else, I re-read and edited my rough draft for content clarity, grammar, and flow. Project 1 was already in good shape, so this was a pretty simple task. I then took a peek at the summary comments from my peers and pro

Many people assume marketing is simply about writing advertisements. In reality, marketing often succeeds or fails because of writing. Although the field is highly visual, with logos, billboards, and eye-catching campaigns at the forefront, strategic writing is what drives those visuals and gives them meaning. Marketing writing transforms ideas, data, and strategy into action. Through writing, marketers persuade customers, align teams, communicate strategy, present insights,

Context For anyone at the beginning of their marketing career or in between jobs, a resume is the most foundational document needed. I am writing this How-To for marketing students learning about resume writing and needing some direction, and for marketing professionals creating or improving their resumes. I decided to present the information as I did, organizing it into sequential steps for easy follow-along. This guide walks users through what a resume is and the steps nec

Context Back in Fall Semester 2025, I took a course, New Product Management. This course was structured around a semester-long project in which students were broken into teams of four to create a go-to-market plan for a product they either created or an existing product that they improved. All lectures and assignments revolved around this sole project. The audience for our projects was the other teams in our class and our professor who we would present a final deck. The purpo

The Anatomy of a Viral Campaign Barbie had a whopping $145M production budget. But do you know a number that’s even crazier than that? Their $150M marketing budget. You read that right, the blockbuster 2023 film that won 1 Oscar, 2 Golden Globes, and 6 Critics’ Choice Awards spent more money on marketing the film than its creation. Lisa McKnight, Mattel’s Chief Brand Officer, said: “Our goal for this summer and this year is for Barbie to be everywhere and for her to be ubiqui

How Nike turns marketing into meaning Image from Grazia. Most brands sell products. Nike sells belief. When people think of Nike, more than just shoes come to mind. As one marketer notes, “Nike sells motivation, identity, and human potential.” People think of achieving the impossible, grit, endurance, and pushing their limits when they see that iconic swoosh. They feel part of a movement, something bigger than themselves. They feel a part of people across the world coming to

A closer look at how creative briefs reflect advertising's shift from chasing attention to creating belonging.

A Glimpse Into "Raise Your Banners" Case Study Image from Lions Case studies are to marketers what playbooks are to championship teams: they preserve what worked so success can be repeated. I personally find case studies among some of the most interesting and inspiring works of writing within advertising. Unlike traditional business reports, case studies are colorful pieces of business writing. Marketing case studies fuse storytelling, visual design, and performance metrics

By looking at key moments in advertising history, I ask when brands stopped simply selling products and started building relationships, communities, and cultural relevance.

Social media marketing is thriving, yet consumer trust is becoming increasingly difficult to earn. As content saturation rises and attention becomes scarce, marketers may need to rethink what truly drives connection, loyalty, and long-term success.

I explore how modern brands create identity, community, and cultural relevance in an era where virality alone no longer guarantees lasting consumer connection.